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Product Marketer

Amsterdam, the Netherlands

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Did you know that 44 zettabytes of data are generated each day? That is a trillion Gigabytes. Data is everywhere, also in court. Legal professionals are experiencing a tsunami of data that has to be reviewed and anonymized. Missing one document in the heap of several million will jeopardize a legal case or accidentally leak sensitive information. ZyLAB helps legal professionals in law firms, corporations and government to sift through huge volumes of data to find the smoking gun or incriminating email. ZyLAB is a B2B scale-up with offices in Amsterdam and Washington D.C.. Our clients include the CIA, FBI and the UN War Criminal Courts.

But who are you?

We’re looking for someone with a growth mindset and that can help lift our Go To Market to the next level. A growth mindset means:

..never stop improving.

Status quo is not enough. We challenge each other to be the best we can be and value people with ideas. After all, ideas do not know hierarchy.

.. be ambitious.

We set the bar high. ZyLABers are working hard for 100% growth this year. You can make mistakes, as long as you learn from it.

  ..stay lean.

We strive to continuously get better at what we do and are looking for the best ratio between results and effort.

..you have experience in marketing to legal professionals, risk & fraud investigators or compliance professionals in law firms or corporations (500+ employees)

..you have experience or knowledge of either the US, Dutch or EU legal context for civil litigation, anti-trust investigations or corporate investigations

..you’re a quick learner of complex concepts and are open for new ideas and input

..you have demonstrated success in positioning and launching differentiated products

..you have experience or affinity with event marketing

..you’ve excellent communicative abilities in English

..you have at least 5 years of experience in Marketing, and at least 3 years in a Product Marketing role for a B2B SaaS solution

What you will do..

As a Product Marketer you are representing the voice of the customer, sales and the market. You will be connecting the dots between internal teams at ZyLAB and market segments. Events are a proven and important channel for educating potential prospects, so you will be responsible for developing and executing the event strategy and campaigns, with support of the Marketing team and the event owner / presenter.

Your responsibilities include: 

  • Create consistent positioning statements, messaging and the associated proof points. This source material is used to generate public-facing marketing collateral (e.g. case studies)
  • Develop and evolve market segmentation for each product-market combination
  • Develop and organize customer-facing events, held by a ZyLAB point person
  • Create and present information about products and the markets these products serve
  • Perform competitive analysis
  • Analyze market trends
  • Organizing beta groups for new products & features
  • Gather feedback for product plans from customers and sales on features, timing, strategy, business terms and value proposition
  • Ensure that Sales has the collateral, messaging and talk tracks that resonate with customers
  • Analyze sales data and channel information and then create plans to improve sales most likely using marketing and sales techniques
  • Working with the Customer Services team to organize and direct customer research to get insights on products and business problems
  • You will be working with a, currently, small marketing team, together with a content marketer and growth marketer, and reporting to the Director of Marketing. Outside of the Marketing team, you will collaborate with the US & EU Sales team, Professional Services and Product Management.

 Enough said..

Share your dreams and a number of your failures. Explain the choices you want to make. Get in touch if you see a challenge in 100% growth and want to change the way in which legal professionals in top institutions worldwide discover facts in data.

Language

Dutch (preferred) & English (preferably North American, with solid exposure to North American culture)